Ashley Albert had been tinkering with the idea of updating matzo for nearly 20 years and casually mentioned it to summer camp friend, Kevin Rodriguez when they were chatting about him making a career change. Kevin went out and bought a bag of flour that afternoon and began experimenting in his kitchen...the two would taste test Kevin's recipes while Ashley starting sketching out plans for The Matzo Project’s branding and packaging.
After selling out their first trial batch in a single day, the two friends moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road. They set out to bake a new take on the culturally beloved, but traditionally flavorless box of matzo. Instead, they got a super-snappy, extra-sturdy, crazy-versatile cracker that goes with every single thing they've tried to put on it.
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